Open Day Technology Event in Sarajevo, Bosnia And Hercegovina

PBT Adria reports a well-supported and highly successful Broadcast Technology Event, held in Sarajevo, Bosnia and Hercegovina, December 12th. With great help in organization of AVC Bosna I Hercegovina and Hayat TV

“Our aim was to create a more relaxed, informative and business-centric environment than is ever achieved at traditional trade exhibitions,” comments PBT Adria CEO Vladimir Stanic “The event also included a training workshop. We invited some of the most highly respected manufacturers to demonstrate their respective offerings and show how these combines to form a fully integrated workflow. PlayBox Neo is the logical choice in terms of channel branding and television playout given its long experience in developing products such as its server-based Channel-in-a-Box and the internet-oriented Cloud2TV.”

“We have a very strong user base throughout the Adria market and are always pleased to meet existing or potential customers on their home ground,” adds PBT Adria CEO Vladimir Stanic. “Our presentation centred on the practical aspects of running a modern television station. We offer channel operators the choice between investing in a complete playout system based on our Channel-in-a-Box, or taking the software-as-a-service route with our Cloud2TV solution.” comments Bojan Markovic Technical Director of PBT Adria, and he add: “half of the time we dedicate to our Advanced Traffic Management System named Traffic Box. We had opportunity to show to the market possibilities of its modules: Program Rights Manage, Advertise, Media Plan, Negotiations, Reports, Scheme Edit, Promotions, Inovicing etc. dvanced traffic management and planning solutions for linear TV or on-demand single or multi-channel platforms. Easy-to-use, all-in-one, scalable, modular, intelligent solution that can be deployed in the cloud, hybrid or on-premises environment.  

“Our Channel-in-a-Box approach still remains very popular among long-established broadcasters because it gives channel managers tangible control over their infrastructure,” adds PBT Adria Technical Director Bojan Markovic. “Cloud2TV is more attractive to people keen to keep their investment costs to a minimum until their business model becomes proven.”

“We demonstrated the operational simplicity and uniformity of both approaches plus the third option – of running our Channel-in-a-Box and Cloud2TV in a single hybrid. The Channel-in-a-Box/Cloud2TV combination offers a very high degree of flexibility including the ability to activate new channels almost overnight and to manage media assets from practically any location.”

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